Shay was introduced to Sound Sultan during his visit to London in 2011. After listening to some of her demos, Sultan convinced her to relocate to Nigeria and pursue her musical career there. In addition to meeting Sultan, Shay was introduced to Cecil Hammond of Flytime Promotions. Hammond signed her to his record label Flytime Music and decided to launch her solo career in Nigeria. On 27 July 2012, Shay released "Irawo" as the album's lead single. The song was produced by Del B and was originally titled "Erawo" In 2013, Shay left Flytime Music. Shay released her debut studio album Seyi or Shay in November 2015.